JAASE
The Jaase story began with a deep-rooted appreciation for prints, fabrics, and the allure of beauty, a passion shared by mother-daughter duo Karen and Amy McDonnell. United by a love for feminine, yet alluring styles, they launched Jaase in 2014, driven by a promise to make every woman feel exquisitely beautiful in their designs. Inspired by their sun-soaked lifestyle on Sydney's Northern Beaches and now the Northern Rivers, each piece embodies the essence of travel, relaxation, and the bohemian spirit, infused with unique, hand-drawn prints and timeless silhouettes